Language and Culture for Business

BTT China has been producing high quality, practical materials for classroom and one-on-one training in the China market since 2001. Over 100,000 people have gone through our training and testing programs since 2005. Some of the largest local and foreign companies in China use our materials for their internal training needs. BTT is different because we focus on industries, and make high quality materials that are practical for certain jobs.

BTT materials are accepted by industry and government organizations throughout China. Our Computer Software English book is approved by the Chinese Ministry of Education, published by the Electronics Industry Press, and used as a bilingual textbook in Chinese colleges. Our Hotel English materials are now being used by the Shanghai Tourism Bureau as the foundation for their new Hotel A and B level Hotel English Certificate tests. Corporations all over China use our Business Management English courses for learning Business Communications, Marketing, PR, R&D, and Negotiation language.

East is east and west is west, but we still have to do business with each other. BTT has developed Globalization seminars for Chinese companies and leaders, and China Business seminars for foreign companies and leaders. In addition, our Train the Trainer / Presenter is an excellent, practical seminar used by organizations throughout China to train anyone who needs to speak in public or teach others.

BTT founder Bill Crampton led the development of these ground breaking seminar products. Bill has Master's degrees in East Asian Studies and Cultural Anthropology. After studying, teaching and working in Asia and China since 1986, he outlined the basics of the differences between China and the USA. After founding two businesses in China since 1999, he focused on seminars to help Chinese business people overcome the problems of communication and understanding in doing global business. Now focus has extended to seminars to help foreigners become effective in China and working with Chinese as rapidly as possible.

BTT China has an advanced web training platform for language training online. It offers MP3 listening directly through any standard web browser with no extra software, and detailed reports about student activity. Most parts also provide multiple accent MP3s, like American, British, or Indian for English, and Beijing or Guangdong accent for Mandarin Chinese. BTT's web based training solution is practical and affordable. It is an excellent solution for people who travel often, or people who need to study after normal business hours.

BTT China materials are popular in book and web based training forms, but BTT also offers small English training units through mobile phones (M-Learning). BTT has offered these BTT MMS and SMS units in China since 2007, over 300,000 people have received them on a monthly subscription. BTT can arrange to deliver these within China to individuals in corporations.

BTT China offers books for the Basic, Business Management, IT, and Hotel areas, specific to each job. All these materials can be customized for organizations with their logos, content, and extra materials. This is an excellent service for large organizations that want materials that are tuned exactly for their own operations. Contact us to ask about this service.

BTT China also responds quickly to trends in Chinese society. We trained tens of thousands of people in Olympic English throughout China in 2008 and we are now rolling out training products for the World Expo in Shanghai.

BTT China has tested over a hundred thousand students in China in language and culture skills and knowledge. BTT's tests are simple and practical. BTT China has registered the BESTest trademark in China since 2005. This testing series is now gaining attention and recognition because it is for specific industries and jobs, practical, and affordable. BTT China courses and tests recently have been accepted by the American Professional and Industry Language Training Association. With this key endorsement, BTT China's testing system should scale up quickly.